Other interested parties

Snacks together with the Red Cross in Galicia and Extremadura for children at risk of exclusion

This is a programme to guarantee that more than 800 children whose families are facing economic hardship can have snacks. Specifically, the agreement stipulates that the DIA Group distributes, on a weekly basis, a menu that is appropriate for children participating in the “Éxito Escolar de Cruz Roja” (“Red Cross Academic Success”) project in Extremadura and Galicia, including healthy regional products.

The menus change daily and have been prepared by a Red Cross nutritionist to guarantee that they are rich in nutrients, varied, and appropriate for the children’s development stage. The menus include juices, cereals, dairy products, fresh fruit, dried fruit, and water.

Agreement with the Fundación Altius to provide professional training to young unemployed people

The DIA Group and the Fundación Altius Francisco from Vitoria presented the ‘1 Kilo de Ayuda + Cena para Dos’ (“1 kilo of Help and Dinner for Two”) project, an initiative that has helped to train 650 young unemployed people in the Madrid region during 2017. The aim of this agreement reached between both organisations is the social integration and employability of young unemployed people through personalised development paths.

Accordingly, the DIA Group’s customers could acquire a “1 kilo of help” card at the checkout when paying for their shopping, at a cost of 1 euro. By buying this card, in addition to helping those most in need, the customers participated in a monthly lottery of five dinners for two, valued at 100 euros per person, to be chosen from a list of the best restaurants across all the Spanish provinces.

Campaign for children without alcohol, a challenge for everyone

The DIA group implemented the “Menores sin alcohol, un reto de todos” (“Children without alcohol, a challenge for everyone”) campaign, an initiative aimed at finding solutions to the growing problem of alcohol consumption among children, and which institutions, civil society, and the general public have been condemning for a while.

This is a transversal campaign in which employees, franchisees, and suppliers participate, raising awareness through posters in stores and other initiatives, about this problem affecting one segment of society. In order to publicise this, a website has been created (www.menoresinalcohol.com) which includes the key figures, as well as information about the objective of the campaign, as well as news related to the project, which will ensure it continues during 2018. The aim is to try to provide more than 20,000 employees with the necessary tools to ensure that children do not purchase alcohol in their stores, thus trying to curtail possible early consumption of alcohol among children.

As part of this agreement, the DIA Group and the Federación Española de Bebidas Espirituosas (FEBE – the Spanish Federation of Spirituous Beverages) reached a pioneering partnership agreement to implement initiatives aimed at trying to prevent alcohol consumption among children, in the context of the respective campaigns with this aim in mind. Through this partnership, the first of its kind among companies in the sector and a distribution company, FEBE is involved in the DIA Group’s campaign ‘Menores sin alcohol, un reto de todos’ (“Children without alcohol, a challenge for everyone”), and the DIA Group is involved in the ‘Menores ni una Gota’ (“Children, not a drop”) campaign, an initiative promoted by the FEBE. This partnership aims to carry out activities focused on information and prevention directed at both children and families, with the aim of providing them with the tools to tackle possible early consumption of alcohol among children.

1^st Race against child poverty together with Save the Children in Sevilla

The DIA Group and Save the Children started the `I Carrera Solidaria contra la Pobreza Infantil’ in Seville. This family-focused social sports event, for people of all ages, aimed to raise funds for projects that Save the Children is involved in to help poverty-stricken children in Seville. This initiative (in which, in addition to these two entities, the regional government of Andalusia, the town hall of Seville, and one of DIA’s suppliers, Jolca, also participated) is established within the Alliance against Child Poverty in Andalusia, set up in June 2015, and to which the regional administration and 31 entities and organisations from civil society in Andalusia have put their name. Its aim is to counteract the effects of the crisis, exclusion, and child poverty. The common challenge was to improve the lives of boys and girls in Andalusia and minimise the impact that the economic crisis could have on them.

8^th Race against rare diseases in Madrid

For yet another year, the Federación Española de Enfermedades Raras (FEDER) organised the 8th Madrid race for Hope in the Casa de Campo of Madrid, with the aim of raising awareness about these pathologies through sports. The DIA Group, which has sponsored this event since its first edition, continued its commitment to this event for yet another year, inviting all of its employees and customers to join in the cause.

This activity represents the final touch to the Rare Disease Day that was initiated worldwide on 28 February (the “most special day of the year”) and in which more than 5,000 people were involved during a morning of sports, fun, and family activities.

Comprehensive programme against Gender Violence

The DIA Group is part of the Empresas por una Sociedad Libre de Violencia de Género programme that is promoted by the Spanish Ministry of Health, Equality, and Social Services. This agreement aims to raise awareness about equality, respect for basic rights and the creation of a society free of violence against women. These messages are sent out both internally and externally, also involving customers.

Initiative for responsible animal adoption organised by Clarel

Clarel, the DIA Group’s banner specialised in personal and household care, set up an initiative called Forever Friends, which aims to find families for abandoned dogs. Under the slogan “A walk can be the start of a great friendship”, the Asociación Protectora de Animales de Granollers, in Catalonia, took some abandoned dogs to a public area and allowed members of the public to taken them for a walk along an agility circuit together with one of the association’s volunteers. In addition, free samples of AS products (the DIA Group’s exclusive pet food and pet care brand) and 50% discount coupons for the purchase of AS products, both in Clarel and DIA stores.

Agreement with Labdoo to send technology to third-world schools

The DIA Group and the Labdoo collaborative platform signed an agreement to send discarded laptops to children and schools in the third world, with the aim of providing new solutions to the educational systems in those regions, and giving a second life to devices that are considered obsolete. The computers sent are previously reformatted and loaded with educational software that include exercises and activities in maths, science, and other subjects.

In addition, DIA employees who are interested in this initiative could also take part by sending their own devices, or could even take on a more active role by delivering the computers themselves to third-world countries if they had a trip planned that coincided with one of the areas where the platform operates.

Family solidarity walks in Avilés and Gijón in favour of the most needy members of the population

For yet another year, the DIA Group and its employees took part in solidary walks organised by the El Comercio newspaper, providing provisioning for those handing out water, juices, and fruit, both in Gijón and Avilés. The initiatives were carried out in favour of the Asociación Gijonesa de Caridad Cocina Económica and Cáritas Asturias, which were in charge of providing basic needs (food, accommodation, and clothing) and social assistance to the people most in need.

Dreams race in favour of children with cancer

In 2017, the DIA Group in Brazil organised once again, together with GRAACC (Support Group for teenagers and children with cancer), the sponsorship of the “Carrera del Sueño” (the “Dreams race”), which aims to raise funds to treat children and teenagers with cancer. During the race, a range of DIA brand products were handed out to participants, and the winners of all categories were given some of the company’s own-label products.

Clothes collection campaign among employees in Brazil

For yet another year, Brazil started the do Agasalho campaign to collect clothes among group employees. In 2017, more than 4,500 items of clothing were collected, to be donated to the most deprived families during the winter period.

All of the company’s regional centres in Brazil took part. The clothing was delivered to the Núcleo Assitencial Anjos da Noite association. Employees who volunteered to help were involved in collecting and delivering the clothing.

“Un golazo de Solidaridad” (“A Solidarity Goal”)

DIA Brazil organised a football cup in which 24 teams participated, made up of employees, and several of the company’s suppliers were invited to take part. Both DIA and the suppliers were involved in providing products, managing to collect more than 500 kilos of food, which were distributed among the children’s charities that selected the three winning teams.

“DIA para hacer el Bien” (“Day to do Good”) in the fight against hunger

DIA Brazil was involved in its first solidarity initiative directly focused on store customers. The aim was to promote and mobilise society in favour of a cause, generating resources and visibility. Accordingly, it was decided that for each bag of rice sold, one Brazilian real (also converted into rice) would be donated to the “Amigos del Bem” (“Friends of the Good”) association. With the participation of 670 in the state of Sao Paulo, more than 30 tonnes of rice were collected, providing food for more than 21,000 people for an entire month.

Christmas gifts for children in Brazil

Once more, the DIA employees decided to provide gifts to destitute children so they did not go without presents at Christmas. For the third year, the gifts collected as part of the campaign were donated to the children in need of the Lar do Alvorecer association.

Day of the Child: “Sumemos sonrisas” initiative

For yet another year, during August, the company organised a collection of money and toys among the employees of DIA Argentina, and this was given to the new paediatric ward of the Muñiz Hospital in Buenos Aires, where the children are hospitalised. The company doubled the amount collected by its employees.

“Ponete el guardapolvo” campaign

The employees of DIA Argentina organised a campaign to buy school smocks that were donated to the Merlo ‘Sembrando Sonrisas’ kitchens, in the province of Buenos Aires. DIA Argentina also provided some school supplies.

“Navidad es Compartir” campaign

As it has done each year, DIA Argentina organised a Christmas campaign among employees to provide toys to many children in need, thus helping them to enjoy Christmas Eve. This year, the donation was given to children abandoned by their families, or victims of abuse who live in the ‘Palestra’ home in Mar del Plata.

‘Futebol de rua da CAIS’ Project

For yet another year, DIA Portugal took part in the ‘Futebol na Rúa’ initiative, an event organised by the CAIS association to fight against poverty and to promote the social integration of young people through sports. Food and hygiene kits were distributed to 250 children, along with T-shirts for training in the championships.

Support for the Portugal fires

The employees of DIA Portugal joined in to support those affected by the fires that affected a large part of the country during the spring and summer of 2017. The company mainly provided food and clothing.